From Problem to #1 on Google

Background

The client was a large-scale compost business. They had introduced a new service - coffee grounds recycling - but were having trouble bringing in the right audience.

Opportunity

The client introduced a new service - coffee grounds recycling. The client had some basic content which helped them get to page 1, but the conversions were from the completely wrong target demographic (home users, and not businesses).

Solution

I learned about their product offering and process, asked relevant questions to the user, and rewrote and optimised the page for the commercial customer.

Results

This resulted in a page that was fit for purpose. It's now well-optimised, follows a clear structure, lays out the process and answers the right questions that would be on the mind of the target user. The page now ranks for high-intent kewords, including “coffee ground recycling” at position 1, and brings in around 140 users a month.

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